BEYOND THE RED

Issue 04 Slight Shift Madoka Abo

A touch of freedom in quiet grace.
Light and color in a classic space.

Issue 04 CHONMAGE+ Yoshiko Jinguji

A contemporary reinterpretation of the chonmage, one of Japan's most iconic traditional hairstyles, expressed through fashion and hair artistry.

Issue 04 HARAJUKU KAWAII MUTATION Yoshiko Jinguji

Inspired by Harajuku's KAWAII culture, where fantasy, color, and self-expression come together.

Issue 04 UNTIE Teruaki Shinjo

Untying bounds to depict fleeting strength, delicate weakness, and resolve.

Issue 03 A Reverie in Deepest Crimson Reiko Ito

Deep crimson and jet black bloom at the threshold between reality and illusion,
quietly drawing the viewer into an endless reverie.

Issue 03 A Glimpse of Enigmatic Grace Reiko Ito

At first glance, a human form emerges. Yet behind the veil lingers the echo of an otherworldly presence—graceful, enigmatic, and quietly unsettling.

Where Japanese beauty evolves

HARAJUKU KAWAII MUTATION Yoshiko Jinguji

Inspired by Harajuku's KAWAII culture, where fantasy, color, and self-expression come together.

CHONMAGE+ Yoshiko Jinguji

A contemporary reinterpretation of the chonmage, one of Japan's most iconic traditional hairstyles, expressed through fashion and hair artistry.

UNTIE Teruaki Shinjo

Untying bounds to depict fleeting strength, delicate weakness, and resolve.

Slight Shift Madoka Abo

A touch of freedom in quiet grace.
Light and color in a classic space.

PLAYING GROWN-UP Madoka Abo

Trying on adulthood like a borrowed costume, we move between innocence and aspiration. In that in-between space, “playing grown-up” becomes its own kind of beauty.

A Glimpse of Enigmatic Grace Reiko Ito

At first glance, a human form emerges. Yet behind the veil lingers the echo of an otherworldly presence—graceful, enigmatic, and quietly unsettling.

PLAYING GROWN-UP Madoka Abo

Draped in clothes slightly too big, slipping our feet into heels that still feel unfamiliar. On the verge of adulthood yet still children, our “playing grown-up” is imperfect—and precisely because of that, beautiful.

A Reverie in Deepest Crimson Reiko Ito

Deep crimson and jet black bloom at the threshold between reality and illusion,
quietly drawing the viewer into an endless reverie.

FRAGILE REMAINS Marina Tsukahara

What fades still leaves form.
Beauty gathers in the ruins.

"SHIROTAE" PRIESTESS - MIKO IN PURE WHITE Tadashi Harada

Prayers rise from the silence of white.
Circles guard, strands trace divine energy.

KOKESHI Yoshiko Jinguji

Inspired by Kokeshi-
Expressing simplicity and a dignified presence through hair and makeup

KOKESHI Yoshiko Jinguji

Inspired by Kokeshi—
minimal lines shaped by quiet dignity and inner strength.

DARK FANTASY DIVA Reiko Ito

Where mythic beauty collides with the pulse of rock.
Reinterpreting the excess, darkness, and exaggeration of glam rock into a controlled strength with a dangerous edge —a modern Dark Fantasy Diva.

DARK FANTASY DIVA Reiko Ito

Unbalanced Elegance —
a quiet defiance wrapped in grace.

DARK FANTASY DIVA Reiko Ito

A dark mood ignited by pop color.
Provocative, energetic—an homage to the fearless divas of the 80s.

LABYRINTH Hirofumi Kera

Wanderer in a Dimension-Crossing Maze

THE ART OF CALLIGRAPHY-INSPIRED BEAUTY Reiko Ito

where bold strokes meet timeless elegance.

THE BLACK ONMYOJI CLAD IN SHIKIGAMI Tadashi Harada

With ink-breath, heaven and earth align—echoing the ancient art of onmyoji, masters of yin and yang.
Piercing lines summon shikigami, spirit familiars born from talismanic strokes.

LABYRINTH Hirofumi Kera

Wanderer in a Dimension-Crossing Maze

THE ART OF INK: MAKEUP INSPIRED BY INFINITE EXPRESSIONS Reiko Ito

In Japanese calligraphy, ink is often allowed to blur, smudge, or splatter—transforming imperfection into art. Sometimes, beauty is born through the act of “breaking the rules.”

Issue 01 THE HEADPIECE Hirofumi Kera

Issue 01 CRIMSON-GLOSS GEISHA "BENITSUYA" Tadashi Harada

Issue 01 THREADS OF TRADITION Joji Taniguchi

Issue 01 SAMURAI OF BLACK STEEL AND GOLD Tadashi Harada

Issue 01 BLOOM SHISEIDO HAIR&MAKEUP ARTIST

ABOUT

BEYOND THE RED is a space to look beyond the familiar—
beyond the red that has long symbolized Shiseido’s vision of beauty,
and into the creative impulses that continue to shape it.

Through the work of SHISEIDO HAIR & MAKEUP ARTISTS,
this digital magazine explores the intersection of beauty, fashion, and art.
Rooted in Japanese sensibility and informed by global fashion,
each story reflects an artist’s perspective,
where precision meets emotion and beauty remains fluid.

Here, beauty is not defined by a single color or form.
It evolves quietly—
beyond the red.