BEYOND THE RED

Issue 03 PLAYING GROWN-UP Madoka Abo

Trying on adulthood like a borrowed costume, we move between innocence and aspiration. In that in-between space, “playing grown-up” becomes its own kind of beauty.

Issue 03 PLAYING GROWN-UP Madoka Abo

Draped in clothes slightly too big, slipping our feet into heels that still feel unfamiliar. On the verge of adulthood yet still children, our “playing grown-up” is imperfect—and precisely because of that, beautiful.

Issue 02 DARK FANTASY DIVA Reiko Ito

Unbalanced Elegance —
a quiet defiance wrapped in grace.

Issue 02 KOKESHI Yoshiko Jinguji

Inspired by Kokeshi-
Expressing simplicity and a dignified presence through hair and makeup

Issue 02 DARK FANTASY DIVA Reiko Ito

Where mythic beauty collides with the pulse of rock.
Reinterpreting the excess, darkness, and exaggeration of glam rock into a controlled strength with a dangerous edge —a modern Dark Fantasy Diva.

Issue 02 KOKESHI Yoshiko Jinguji

Inspired by Kokeshi—
minimal lines shaped by quiet dignity and inner strength.

Where Japanese beauty evolves

PLAYING GROWN-UP Madoka Abo

Trying on adulthood like a borrowed costume, we move between innocence and aspiration. In that in-between space, “playing grown-up” becomes its own kind of beauty.

DARK FANTASY DIVA Reiko Ito

Where mythic beauty collides with the pulse of rock.
Reinterpreting the excess, darkness, and exaggeration of glam rock into a controlled strength with a dangerous edge —a modern Dark Fantasy Diva.

DARK FANTASY DIVA Reiko Ito

Unbalanced Elegance —
a quiet defiance wrapped in grace.

DARK FANTASY DIVA Reiko Ito

A dark mood ignited by pop color.
Provocative, energetic—an homage to the fearless divas of the 80s.

KOKESHI Yoshiko Jinguji

Inspired by Kokeshi-
Expressing simplicity and a dignified presence through hair and makeup

KOKESHI Yoshiko Jinguji

Inspired by Kokeshi—
minimal lines shaped by quiet dignity and inner strength.

Little Tricks of Light Jun Nakamura

When light becomes makeup,
a face begins to shift.

LABYRINTH Hirofumi Kera

Wanderer in a Dimension-Crossing Maze

THE ART OF CALLIGRAPHY-INSPIRED BEAUTY Reiko Ito

where bold strokes meet timeless elegance.

THE BLACK ONMYOJI CLAD IN SHIKIGAMI Tadashi Harada

With ink-breath, heaven and earth align—echoing the ancient art of onmyoji, masters of yin and yang.
Piercing lines summon shikigami, spirit familiars born from talismanic strokes.

GEOMETRY SHISEIDO HAIR&MAKEUP ARTIST

Painted in motion, where contrast becomes a language and beauty speaks without words.

LABYRINTH Hirofumi Kera

Wanderer in a Dimension-Crossing Maze

THE ART OF INK: MAKEUP INSPIRED BY INFINITE EXPRESSIONS Reiko Ito

In Japanese calligraphy, ink is often allowed to blur, smudge, or splatter—transforming imperfection into art. Sometimes, beauty is born through the act of “breaking the rules.”

SHE WEARS THE MIRROR Jun Nakamura

Everything we see exists through light reflected from its surface.

"SHIROTAE" PRIESTESS - MIKO IN PURE WHITE Tadashi Harada

Prayers rise from the silence of white.
Circles guard, strands trace divine energy.

GEOMETRY SHISEIDO HAIR&MAKEUP ARTIST

Black strokes that awaken a deeper presence.

SAMURAI OF BLACK STEEL AND GOLD Tadashi Harada

A silent blade gleams—light dwelling in darkness, echoing the stoic grace of the samurai.
A crowned knot binds the spirit of battle, forged in black and gold like lacquered armor.

TIDES OF TRADITION 1 Chihiro Toyoda

On the shores of Hayama, coastal calm meets the enduring spirit of Japanese craftsmanship—revealing tradition as a quiet, living flow.

CRIMSON-GLOSS GEISHA "BENITSUYA" Tadashi Harada

Crimson shadows gleam—gloss becomes a blade, echoing the elegance and tension of the geisha.

Issue 01 THE HEADPIECE Hirofumi Kera

Issue 01 BLOOM SHISEIDO HAIR&MAKEUP ARTIST

Issue 01 THREADS OF TRADITION Joji Taniguchi

Issue 01 GREEN SHISEIDO HAIR&MAKEUP ARTIST

ABOUT

BEYOND THE RED is a space to look beyond the familiar—
beyond the red that has long symbolized Shiseido’s vision of beauty,
and into the creative impulses that continue to shape it.

Through the work of SHISEIDO HAIR & MAKEUP ARTISTS,
this digital magazine explores the intersection of beauty, fashion, and art.
Rooted in Japanese sensibility and informed by global fashion,
each story reflects an artist’s perspective,
where precision meets emotion and beauty remains fluid.

Here, beauty is not defined by a single color or form.
It evolves quietly—
beyond the red.