BEYOND THE RED

Where Japanese beauty evolves

LABYRINTH

LABYRINTH Hirofumi Kera

Wanderer in a Dimension-Crossing Maze

THE ART OF CALLIGRAPHY-INSPIRED BEAUTY

THE ART OF CALLIGRAPHY-INSPIRED BEAUTY Reiko Ito

where bold strokes meet timeless elegance.

SAMURAI OF BLACK STEEL AND GOLD

SAMURAI OF BLACK STEEL AND GOLD Tadashi Harada

A silent blade gleams—light dwelling in darkness, echoing the stoic grace of the samurai.
A crowned knot binds the spirit of battle, forged in black and gold like lacquered armor.

GEOMETRY

GEOMETRY SHISEIDO HAIR&MAKEUP ARTIST

Painted in motion, where contrast becomes a language and beauty speaks without words.

SHE WEARS THE MIRROR

SHE WEARS THE MIRROR Jun Nakamura

Everything we see exists through light reflected from its surface.

CRIMSON-GLOSS GEISHA "BENITSUYA"

CRIMSON-GLOSS GEISHA "BENITSUYA" Tadashi Harada

Crimson shadows gleam—gloss becomes a blade, echoing the elegance and tension of the geisha.

ECHOES OF TIMELESS GRACE

ECHOES OF TIMELESS GRACE SHISEIDO HAIR&MAKEUP ARTIST

Red ignites, green whispers, gold crowns. A silent symphony of color and shadow.

THE HEADPIECE

THE HEADPIECE Hirofumi Kera

Headpieces reimagined—where artistry converges in sculptural silhouettes.

THREADS OF TRADITION

THREADS OF TRADITION Joji Taniguchi

Celebrating Japanese elegance with Ginza Motoji, the iconic kimono house of Ginza

ABOUT

BEYOND THE RED is a space to look beyond the familiar—
beyond the red that has long symbolized Shiseido’s vision of beauty,
and into the creative impulses that continue to shape it.

Through the work of SHISEIDO HAIR & MAKEUP ARTISTS,
this digital magazine explores the intersection of beauty, fashion, and art.
Rooted in Japanese sensibility and informed by global fashion,
each story reflects an artist’s perspective,
where precision meets emotion and beauty remains fluid.

Here, beauty is not defined by a single color or form.
It evolves quietly—
beyond the red.

View more >
ABOUT

Recent Posts from Shiseido Artists

Press / Inquiry