"Men's Beauty Up Course [Advanced]"

Shiseido has been providing information and in-store proposals to pursue "personal beauty" regardless of gender, as well as men's grooming and skincare seminars. In order to meet the ever-increasing demand for men's makeup, we have established this new seminar with the aim of conveying the methods and effects of men's makeup as a means of supporting "self-production" to increase one's own attractiveness and desirability.

Tadashi Harada supervised the seminar content based on a men's beauty theory derived from Shiseido's long-standing beauty knowledge.