Madoka Abo Leads Makeup Direction for Anessa Advertising Visuals
2024 SS Promotion Visuals
- Madoka Abo
Madoka Abo crafted Nana Komatsu's looks for the Anessa 24 SS promotion visuals.
Makeup: Madoka Abo
Makeup: Madoka AboCreative Director: Xun Saito
Movie Senior Planner: Shinichi Takizawa
Art Director: Reki Hashimoto
IMC Director: Kousaku Adachi
Copy Writers: Toru Kimura; Luke Alexander Lovatt
Accounts: Hakuhodo; SIX
Produced by Hakuhodo Products
Stylist: Ayaka Endo
Comment from Madoka Abo
The main theme of this promotion was “letting people shine infinitely under the sun,” and the looks were created to convey a natural, fresh impression.
Click here to view the TV commercial.
Makeup: Madoka Abo
Photography: Masami Naruo (SEPT. Inc.)
Executive Creative Director: Masato Kosukegawa
Creative Director/Copy Writer: Takeshi Yazaki
Art Director: Takaki Ikeda
Account Director: Marino Muneyuki
Account Executive: Miyako Yamada
Stylist: Ayaka Endo
Comment from Madoka Abo
Anessa Day Serum is a UV beauty emulsion characterized by its luminosity and firmness, so the makeup was applied sparingly to bring out the natural beauty of Nana Komatsu's skin.
Makeup: Madoka Abo
Photography: Kazuo Nario (SEPT. Inc.)
Executive Creative Director: Masato Kosukegawa
Creative Director/Copy Writer: Takeshi Yazaki
Art Director: Ayumi Nishimoto
Account Director: Michino Munayuki
Account Executive: Miyako Yamada
Stylist: Ayaka Endo
Comment from Madoka Abo
This visual is based on the image ofwas inspired by natural, everyday daily makeup. It gives off a positive impression of a dashing walking briskly in the park.
Product: Anessa Perfect UV Skin Care Gel NA
Makeup: Madoka Abo
Photography: Masami Naruio (SEPT. Inc.)
Executive Creative Director: Masato Kosukegawa
Creative Director/Copy Writer: Takeshi Yazaki
Art Director: Ayumi Nishimoto
Account Director: Marino Muneyuki
Account Executive: Miyako Yamada
Stylist: Ayaka Endo
Comment from Madoka Abo
In the visual for the strongest UV skincare milk , Nana Komatsu is shown enjoying summer to the fullest. The eyeliner was extended to make it noticeable from a distance, giving her a confident look, fearless under the UV rays.
Product: Anessa Perfect UV Skincare Milk NA
阿保 麻都香 Madoka Abo
SHISEIDO HAIR&MAKEUP ARTIST
Manages the analysis of beauty trends. Renowned for developing products and creating hair and makeup based on fashion trends