BEYOND THE RED

Issue 01 THE BLACK ONMYOJI CLAD IN SHIKIGAMI Tadashi Harada

With ink-breath, heaven and earth align—echoing the ancient art of onmyoji, masters of yin and yang.
Piercing lines summon shikigami, spirit familiars born from talismanic strokes.

Issue 01 LABYRINTH Hirofumi Kera

Wanderer in a Dimension-Crossing Maze

Issue 01 GEOMETRY SHISEIDO HAIR&MAKEUP ARTIST

Painted in motion, where contrast becomes a language and beauty speaks without words.

Issue 01 LABYRINTH Hirofumi Kera

Wanderer in a Dimension-Crossing Maze

Issue 01 SHE WEARS THE MIRROR Jun Nakamura

Everything we see exists through light reflected from its surface.

Issue 01 THE ART OF CALLIGRAPHY-INSPIRED BEAUTY Reiko Ito

where bold strokes meet timeless elegance.

Where Japanese beauty evolves

LABYRINTH Hirofumi Kera

Wanderer in a Dimension-Crossing Maze

THE ART OF CALLIGRAPHY-INSPIRED BEAUTY Reiko Ito

where bold strokes meet timeless elegance.

THE BLACK ONMYOJI CLAD IN SHIKIGAMI Tadashi Harada

With ink-breath, heaven and earth align—echoing the ancient art of onmyoji, masters of yin and yang.
Piercing lines summon shikigami, spirit familiars born from talismanic strokes.

GEOMETRY SHISEIDO HAIR&MAKEUP ARTIST

Painted in motion, where contrast becomes a language and beauty speaks without words.

LABYRINTH Hirofumi Kera

Wanderer in a Dimension-Crossing Maze

THE ART OF INK: MAKEUP INSPIRED BY INFINITE EXPRESSIONS Reiko Ito

n Japanese calligraphy, ink is often allowed to blur, smudge, or splatter—transforming imperfection into art. Sometimes, beauty is born through the act of “breaking the rules.”

SHE WEARS THE MIRROR Jun Nakamura

Everything we see exists through light reflected from its surface.

"SHIROTAE" PRIESTESS - MIKO IN PURE WHITE Tadashi Harada

Prayers rise from the silence of white.
Circles guard, strands trace divine energy.

GEOMETRY SHISEIDO HAIR&MAKEUP ARTIST

Black strokes that awaken a deeper presence.

SAMURAI OF BLACK STEEL AND GOLD Tadashi Harada

A silent blade gleams—light dwelling in darkness, echoing the stoic grace of the samurai.
A crowned knot binds the spirit of battle, forged in black and gold like lacquered armor.

TIDES OF TRADITION 1 Chihiro Toyoda

On the shores of Hayama, coastal calm meets the enduring spirit of Japanese craftsmanship—revealing tradition as a quiet, living flow.

ECHOES OF TIMELESS GRACE SHISEIDO HAIR&MAKEUP ARTIST

Red ignites, green whispers, gold crowns. A silent symphony of color and shadow.

GREEN SHISEIDO HAIR&MAKEUP ARTIST

A quiet harmony of green and gentle shadows.

CRIMSON-GLOSS GEISHA "BENITSUYA" Tadashi Harada

Crimson shadows gleam—gloss becomes a blade, echoing the elegance and tension of the geisha.

BLOOM SHISEIDO HAIR&MAKEUP ARTIST

Flower meets a whisper of pink and yellow.

TIDES OF TRADITION 2 Chihiro Toyoda

On the shores of Hayama, coastal calm meets the enduring spirit of Japanese craftsmanship—revealing tradition as a quiet, living flow.

THE HEADPIECE Hirofumi Kera

Headpieces reimagined—where artistry converges in sculptural silhouettes.

THREADS OF TRADITION Joji Taniguchi

Celebrating Japanese elegance with Ginza Motoji, the iconic kimono house of Ginza

ABOUT

BEYOND THE RED is a space to look beyond the familiar—
beyond the red that has long symbolized Shiseido’s vision of beauty,
and into the creative impulses that continue to shape it.

Through the work of SHISEIDO HAIR & MAKEUP ARTISTS,
this digital magazine explores the intersection of beauty, fashion, and art.
Rooted in Japanese sensibility and informed by global fashion,
each story reflects an artist’s perspective,
where precision meets emotion and beauty remains fluid.

Here, beauty is not defined by a single color or form.
It evolves quietly—
beyond the red.