SHISEIDO HAIR&MAKEUP ARTIST

We expand the field of hair and makeup the meaning of beauty the values of our times

We challenge the status quo, working with freedom and flexibility. We believe that each and every person possesses an individual beauty. As professionals, we strive to reveal this unique quality and allow it to shine. Celebrating what makes us unique has the power to change the world.

WHO WE ARE What’s “SHISEIDO HAIR&MAKEUP ARTIST”?

Shiseido’s hair and makeup team consists of over 40 professionals. The company is the only cosmetic maker in Japan with its own team, the size of which is rare by global standards.

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Hair and Makeup Collaboration for Expo 2025

The Shiseido Hair & Makeup Team was responsible for the hair and makeup of the performers at the Opening Ceremony and the opening program, "Physical Twin Symphony," for Expo 2025 Osaka, Kansai.

The Transition of Japanese Women’s Makeup

Shiseido Co., Ltd. has proposed women’s beauty that goes ahead of the times since the company was established.We reproduced the transition of makeup trend in Japan from the 1920s when westernized makeup was accepted by the general public to the present with a single model by leveraging the fruit of our many years of research on makeup trends.