Shiseido hair & makeup artist Madoka Abo was in charge of makeup, while Shiseido hair & makeup artist Joji Taniguchi was in charge of hair for the spring 2025 visuals for MAQuillAGE.

Hair & Makeup for MAQuillAGE Spring 2025
Madoka Abo was in charge of makeup, while Joji Taniguchi was in charge of hair for MAQuillAGE.
- Madoka Abo
- Joji Taniguchi

New brand message: “Beauty moves us forward together”
“I chose a red lip to complement the striking red outfit. This model has such lovely eyes, so I created an eye makeup look that enhanced that. I applied a matte shadow as the base and added some shimmer to the inner corners of the eyes. It’s a simple look, but by varying up the textures, I was able to create an impactful makeup look." (Abo)

MAQuillAGE ESSENCE LIQUID EX Key visual

MAQuillAGE CUSTOMIZE EYE COLOR Key visual
MAQuillAGE:Official site (Japanese only)
阿保 麻都香 Madoka Abo

SHISEIDO HAIR&MAKEUP ARTIST
Manages the analysis of beauty trends. Renowned for developing products and creating hair and makeup based on fashion trends
谷口 丈児 Joji Taniguchi

SHISEIDO HAIR&MAKEUP ARTIST
Shares information on collections and trends. Studies meticulously in order to create unforgettable visuals