Breaking beyond the iconic “RED” of Shiseido, the first-ever web magazine by Shiseido hair & makeup artists, BEYOND THE RED, is now live.
The magazine will feature four issues annually, each curated around a unique theme and centered on exclusive, original visuals that express the artistry of beauty.

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Web Magazine BEYOND THE RED Has Launched
- Shiseido Hair&Makeup Artists
Tadashi Harada
The inaugural issue theme is “BEYOND.” Discover stunning works created by Shiseido Chief Hair & Makeup Director Hirofumi Kera, Shiseido Top Hair & Makeup Artist Tadashi Harada, and other globally active Shiseido hair and makeup artists.
Explore beauty from Tokyo, and beyond. The first issue is available now.
Jun Nakamura
Reiko Ito
https://hma.shiseido.com/beyond-the-red/
*You can also access it via the “MAGAZINE” tab at the top of the site.