Madoka Abo Launches the "Bi-shitaku" Series in Co-creation with Eyewear Brand "Zoff"

Starting June 2026, Shiseido hair and makeup artist Madoka Abo has launched the "Bi-shitaku" (Easy Beauty Preparation) series, a collaborative project co-created with the eyewear brand "Zoff."
As the first rollout of this initiative, the "Skin-Correcting Lenses"—a collection of four lens types designed to enhance skin tone—were released on Friday, June 19, 2026, across all Zoff stores nationwide and via their official online store.

Abo focused on recent base makeup trends, translating the modern approach of using evolving makeup primers and color-correcting techniques into lens technology. Additionally, she selected specific frames from Zoff’s lineup that visually shorten the mid-face area, make the nose look higher, and enhance a healthy, rosy complexion.
By combining these face-flattering frames with the "Skin-Correcting Lenses," the collaboration introduces Easy Beauty Prep Glasses —eyewear designed to beautifully balance and enhance the overall impression of the face.