[WHiTENOOK] 2027 SS Rakuten Fashion Week TOKYO Report

Teruaki Shinjo served as the chief hair and makeup artist.

Teruaki Shinjo

On August 31, 2026, Teruaki Shinjo served as the chief hair and makeup artist for the show held at Rakuten Fashion Week TOKYO.

WHiTENOOK Spring/Summer 2027 Runway Show "Fusion"

WHiTENOOK is a fashion brand established by designer Elmo Su (Su Xin). This season marked the brand's very first solo runway show.
Under the theme "Fusion," the collection explored the deconstruction and reconstruction of raw materials. Beginning with clean cotton and linen, the lineup transitioned into structured deep blacks, ending with versatile denim styled through diverse techniques. By blending contrasting fabrics and temporal shifts, the collection built a modern fusion characterized by a quiet yet powerful presence.

Key Hair & Makeup Concepts

Inspired by this season's theme, the look presented a mannish, high-fashion mood. By applying cohesive hair and makeup aesthetic across all models, the beauty directional design elevated the runway's visual transition from white to black and into rich indigo denim.

Makeup:
The skin was finished with a sheer, matte base that retained dimensional structure. For the eyes, a glossy beige eye color was swept across the lids, anchored by a precise black eyeliner along the lash line for a chic impression. The lips were finished in an elegant beige tone to tie the entire look together with refinement.

Hair:
The hair was styled into a sleek ponytail with an 8:2 side part, forming a structured, squared silhouette. By utilizing hair extensions to unify both the length and volume of each ponytail, the team created a harmonious visual consistency across the line, heightening the collection's high-fashion feel.

Hair & Makeup by Terumasa Shinjo (Chief)

●Featured Products

SHISEIDO Makeup Essence Skin-Smooth Foundation
INOUI Eyes (01, 03)
SHISEIDO Makeup Color+Grow Enhancer (08, 09)
SHISEIDO Makeup TechnoSatin Gel Lipstick (403)

新城輝昌 Teruaki Shinjo

SHISEIDO HAIR&MAKEUP ARTIST

Active in fashion, advertising, and media, he is known for mode-driven makeup that highlights individuality, with a growing focus on men’s beauty.

More about Teruaki Shinjo