[HEōS] 2024-2025 AW Collection at RAKUTEN FASHION WEEK TOKYO Report

The theme of the Fall-Winter 2024/25 collection was "SPEAK MY LANGUAGE" The show was somewhat fantastical and nostalgic, as if looking back to the past and tracing various fragments of memories and emotions.

What made this season's style unique was the retro atmosphere that evokes the passage of time, such as nostalgia-inducing embroidery, a technique of cutting off hems that adds a rough impression, and wrinkled textures. The items were accented with red velvet, which gave the impression of the designer's "oriental" identity. (Shinjo)

I used grease combed it tightly all over and created a slicked-back look. The style for the model with long hair was done in a similar fashion, with the hair combed back tightly and brought together with a moist, heavy texture all the way to the ends. (Shinjo)

For both men and women, the common makeup points are “glowing”, “well-toned skin” and “straight eyebrows”. Some men's and women's makeup also includes natural shading around the eyes and a hint of blood red added around the mouth. (Shinjo)

●Eye Shadow
SHISEIDO Makeup Pop Powder Gel Eyeshadow Sube-Sube Beige/04,Dododo Black/09


●Lipstick
SHISEIDO Makeup Techno Satin Gel Lipstick 411 Scarlet Cluster

Collection Report can be found here

Shiseido Hair & Makeup Artist Instagram