The theme of the 2025 SS collection is [Unplugged]. As the designer said that she imagined herself traveling to seas, mountains, prairies, or cities she had never been to, many resort-style outfits based on light, functional materials were shown, and she presented styles that were conscious of both the city and nature. Four soccer players (Ryan Babel, Djibril Cisse, Tiemoué Bakayoko, and Thilo Kehrer) made a surprise appearance during the second half of the show and added to the atmosphere.
![[White Mountaineering]2025 SS Collection at Men's PARIS Fashion Week Report](https://hma.shiseido.com/wpss/wp-content/uploads/2024/07/2024-07-12_12-11-01_448951.jpg)
Show&Event
[White Mountaineering]2025 SS Collection at Men's PARIS Fashion Week Report
Hair&Makeup led by Teruaki Shinjo
- 新城輝昌
In June 2024, the 2025 Spring/Summer Men's Collection was held in Paris, and Teruaki Shinjo was the chief of hair and makeup for "White Mountaineering.".
White Mountaineering is a brand launched by designer Yosuke Aizawa in 2006. With the concept of "the field in which wear clothes is all outdoors," the brand has developed a unique worldview based on outdoor wear, pursuing a balance between fashion and functionality without compromising the latter, even when worn as street clothes.
White Mountaineering Spring/Summer 2024-2025
The direction of the hair and makeup was to create a slightly elevated casual look that would suit the days when you’re taking it easy during a vacation, when you want a little bit of neatness. The makeup was applied with skincare to sufficiently moisturize the skin and cover the entire face with a thin layer, focusing on the areas of concern. The skin was clean and fresh to match the relaxed mood of the day. The hair was shaped in a carefree, wet style, as if it was set by the models themselves. It was made to look urban and stylish by taking advantage of the individual model's hair texture to create a compact form while giving it movement." (Shinjo)
Other activities from this collection are also posted here! Please take a look!
Shiseido hair and makeup artist Instagram
新城輝昌 Teruaki Shinjo
SHISEIDO HAIR&MAKEUP ARTIST
Works on collections in Japan and abroad, shares beauty trends and develops men's products