Hair & Makeup for MAQuillAGE Spring 2025
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Hair & Makeup for MAQuillAGE Spring 2025

Madoka Abo was in charge of makeup, while Joji Taniguchi was in charge of hair for MAQuillAGE.

  • Madoka Abo
  • Joji Taniguchi

Shiseido hair & makeup artist Madoka Abo was in charge of makeup, while Shiseido hair & makeup artist Joji Taniguchi was in charge of hair for the spring 2025 visuals for MAQuillAGE.

New brand message: “Beauty moves us forward together”

“I chose a red lip to complement the striking red outfit. This model has such lovely eyes, so I created an eye makeup look that enhanced that. I applied a matte shadow as the base and added some shimmer to the inner corners of the eyes. It’s a simple look, but by varying up the textures, I was able to create an impactful makeup look." (Abo)

MAQuillAGE ESSENCE LIQUID EX Key visual

MAQuillAGE CUSTOMIZE EYE COLOR Key visual

阿保 麻都香 Madoka Abo

阿保 麻都香 - Madoka Abo

SHISEIDO HAIR&MAKEUP ARTIST

Manages the analysis of beauty trends. Renowned for developing products and creating hair and makeup based on fashion trends

谷口 丈児 Joji Taniguchi

谷口 丈児 - Joji Taniguchi

SHISEIDO HAIR&MAKEUP ARTIST

Shares information on collections and trends. Studies meticulously in order to create unforgettable visuals