Yoshiko Go

Shiseido Fashion Director.
Views fashion as a vital creative field that reflects the spirit and values of each era, and continuously researches global fashion shows, designer movements, and shifts in society and culture.
Has covered fashion weeks in Paris, Milan, New York, and Tokyo for more than 15 years. Drawing on these insights, communicates fashion trends through reports and seminars in an accessible and practical way. Translates the latest fashion intelligence into perspectives that can be applied to beauty expression, product development, and brand communication, supporting the creation of new beauty value.
Previously worked at a fashion consulting firm affiliated with a major trading company, leading projects for corporations and brands. During this time, studied fashion journalism in London, developing an approach to understanding fashion from both business and cultural perspectives.
Also active outside the company through contributions to newspapers and fashion magazines, university lectures, trend seminars, and judging for fashion awards. Through a unique perspective that connects fashion and beauty, continues to pursue new forms of beauty value creation.