Hirofumi Kera, Chief Hair and Makeup Artist at Shiseido, participated in the Intercoiffure (ICD) 100th Anniversary World Congress held in Hamburg, Germany from May 31 to June 3, 2025.
Show&Event
Hirofumi Kera Participated in the Gala Show at the ICD 100th Anniversary World Congress in Hamburg, Germany
He showcased a hair show as one of the five members of the Japan team.
- Hirofumi Kera
He participated as part of the Japan team in the main event, the gala show. Among the participants from various countries, only three countries, including the host country Germany, took part in the gala show. The Japan team showcased their fine skills in hair cutting and styling on stage, presenting a stunning performance that combined traditional Japanese elements with innovative design. The audience responded with a standing ovation, and the team received high praise from the attendees.
Additionally, during the award ceremony, Kera was recognized for his long-standing contributions to the beauty industry and for nurturing a myriad of talent in the field as the principal of SABFA. He received two awards: "Officer" and "Continental Educator."
(Left) Kera, (Center) Mr. Masa Ohtake, (Right) Mr. Shirasaka
Moving forward, all Shiseido hair and makeup artists will continue to strive to contribute to the further development of the beauty industry!
計良 宏文 Hirofumi Kera
SHISEIDO CHIEF HAIR&MAKEUP DIRECTOR
An artist who is constantly receiving offers from many top creators for his rich expressive ability and overwhelming level of perfection. The first hair&makeup artist to hold a solo exhibition at a public museum in Japan for his activities that revolutionize the concept of hair and makeup.