Shiseido Hair & Makeup Artist Reiko Ito is featured in The Fashion Post article,“Wearing Color, Drawing Emotion: Four Expressions Created by Ryo Matsuura and Reiko Ito.” Working with actor Ryo Matsuura, Ito creates four distinctive makeup looks that bring different characters and emotions to life.

Featured in The Fashion Post | Reiko Ito Explores Four Expressions Through Color and Emotion
- Reiko Ito
Centered around SHISEIDO's Color + Glow Enhancer, the feature presents four looks inspired by bronze, red, pink, and brown. Reinterpreting the powerful and playful spirit of 1980s beauty through a contemporary lens, Ito explores the emotions and moods embodied by each color, creating expressive visual narratives through the interplay of makeup and fashion.
Capturing a person's unique presence and translating emotion into color, Ito's creative approach reveals the expressive potential of makeup beyond beauty alone.
▶ Read the article on The Fashion Post:Click here!
▶ View Reiko Ito's profile:Click here!
伊藤 礼子 Reiko Ito

SHISEIDO HAIR&MAKEUP ARTIST
Capturing the atmosphere and presence each person carries to create timeless beauty beyond trends. Trusted by actors, performers, and cultural figures, she brings Japanese sensibility to life through refined technique.