On September 10, 2026, the "TELMA" runway show took place, with Joji Taniguchi leading the hair team as chief stylist and Reiko Ito leading the makeup team as chief makeup artist.
![[TELMA] 2027 SS Runway Show Report](https://hma.shiseido.com/wpss/wp-content/uploads/2026/09/2026-09-29_11-02-21_329874.jpg)
Show&Event
[TELMA] 2027 SS Runway Show Report
Joji Taniguchi served as the chief hair stylist and Reiko Ito served as the chief makeup artist.
- Joji Taniguchi
- Reiko Ito
TELMA Spring Summer 2027
The brand's debut collection under its new structure drew inspiration from the 1969 Woodstock festival and the hippie movement. Utilizing original textiles crafted through the expertise of artisans across Japan, the collection brought to light a unique beauty born from embracing imperfection and fluid motion.
Key Hair & Makeup Concepts
Hair:
By incorporating middle parts, narrow waves, and effortless nuances, the hair captured the authentic 70s hippie spirit.
Hair by Joji Taniguchi (Chief)
Makeup:
To bring out the innate radiance and delicate charm of each model, the skin was carefully prepped with skincare, using facial massage techniques to enhance a natural, healthy glow. Makeup application was kept minimal to achieve a pristine finish that looked effortlessly bare and beautiful.
Makeup by Reiko Ito (Chief)
● Featured Products
SHISEIDO Synchro Skin Radiant Lifting Concealer
SHISEIDO Essence Skin-Setting Powder (02)
SHISEIDO Color+Grow Enhancer (04, 08)
Clé de Peau Beauté Rouge Crème Brillant (203, 204)
谷口 丈児 Joji Taniguchi
SHISEIDO HAIR&MAKEUP ARTIST
Shares information on collections and trends. Studies meticulously in order to create unforgettable visuals
伊藤 礼子 Reiko Ito
SHISEIDO HAIR&MAKEUP ARTIST
Capturing the atmosphere and presence each person carries to create timeless beauty beyond trends. Trusted by actors, performers, and cultural figures, she brings Japanese sensibility to life through refined technique.