ESTNATION Roppongi Hills 20th Anniversary

A fashion show was held to celebrate the 20th anniversary of ESTNATION’s flagship store in Roppongi Hills — a specialty store selling men’s and women’s items　based on the concept “The Essence of Luxury.” Teruaki Shinjo served as chief of hair and Yuki Nishimori as chief of makeup.

Under the theme “Modern Luxury, New Hybrid Style of ESTNATION,” the show was an embodiment of the glamorous urban elegance typical of ESTNATION, interweaving the 2023 fall/winter season with the 2024 spring/summer season.

The keyword of the show was “elegance.” The elegant qualities accentuating the models’ personalities were focused on to create an urban, sophisticated impression, drawing on each model's individuality.

Makeup
The makeup aimed to create a sophisticated, high-quality impression. Skin tones were used to emphasize the bone structure to bring out the individuality of the models. The carefully crafted, minimal makeup looks served to harmonize with the fine quality of the clothes.　

Hair
The common denominator was the right balance of ruggedness and elegance. To complement the clothes styled to fit the models, the hair was carefully styled to express elegance and then tousled to create an urban look.