[White Mountaineering] 2025 AW Paris Men's Fashion Week Report

The theme for the 2025 Autumn/Winter Collection is "Brutalism".
Brutalism, in reference to an architectural style rooted in functionalism, derives from the term “béton brut,” meaning raw concrete in French. This style captures the aging and dirt of materials as an aesthetic, prioritizing function in its design.

This season, the concept is projected onto fashion, with garments designed with a combine functional material with natural ones. Visually, it links to the aesthetics of brutalist architecture, emphasizing the beauty of function and materials.

Hair: A glossy and tightly style. The bangs are styled as an accent to match the model's vibe.

Makeup: The skin is balanced for moisture to achieve a semi-matte finish. In a stoic mood, a touch of gray is applied to the eyes to create an impactful expression.

Hair & Makeup by
Teruaki Shinjo (Chief)
Kouichi Monma