In 2021, the six-member unit "Meme Tokyo," which debuted as a sister group of Dempagumi.inc, had their artist photos and music video "I am HEROINE" styled by Shiseido hair & makeup artists.
Members: Sawako Yuri, Yuriko Hirose, Marina Tsukahara, Chihiro Toyoda, Nanoka Toba

Sawako Yuri Takes Charge of Hair and Makeup Direction for Meme Tokyo
Sawako Yuri Responsible for Hair and Makeup for Artist Photos and "I am HEROINE" MV
- Sawako Yuri
- Yuriko Hirose
- Marina Tsukahara
- Chihiro Toyoda
- Nanoka Toba

"I proposed hair and makeup inspired by the color 'red,' which is also a representative color of Japan, combined with the cute symbol of 'hearts' that embodies idol culture. The designs tailored to each of the six members' personalities not only brought out new charms but also emphasized their idol-like qualities while allowing for free and innovative expression." (Yuri)






This visual is also being used for the merchandise of Meme Tokyo's One-Man Live Tour "Unknown Cute World."
Official Website:Meme Tokyo
百合 佐和子 Sawako Yuri

SHISEIDO HAIR&MAKEUP ARTIST
Brings out each person’s unique charm, excelling in dreamy hair and makeup looks that will make your heart skip a beat.