Ikuko Shindo Appointed as the New Principal of the Comprehensive Beauty Academy "SABFA"
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Ikuko Shindo Appointed as the New Principal of the Comprehensive Beauty Academy "SABFA"

Ikuko Shindo assumed the position of the 9th principal of SABFA on October 1, 2025

  • Ikuko Shindo

Ikuko Shindo, Shiseido top hair & makeup artist, has been appointed as the 9th principal of the Shiseido Academy of Beauty and Fashion (SABFA) operated by Shiseido, effective October 1, 2025.

In addition to honing technical skills, the academy will focus even more on fostering the future of beauty and nurturing talents who can produce "emotionally moving beauty" that cannot be replicated with AI.

Comment from Ikuko Shindo

SABFA has been a place where active hair and makeup artists, equipped with both technical skills and artistic sensitivity, share their real-world experiences gained from working in fields such as advertising, fashion shows, and product development. It is a place where not only success stories but also lessons learned from failures and ever-evolving trends are shared, updated, and transformed into practical skills that can be applied in real-world scenarios.

As a graduate of SABFA myself, I have been fortunate to be surrounded by mentors and peers who constantly set high goals. I take pride in the fact that SABFA fosters an environment where individuals with ambitious goals can challenge and inspire each other. It is, in a way, like a "training gym" where you push yourself to the limits alongside your peers to explore the possibilities of beauty. A year from now, students will not only have improved their skills but also have discovered a "more passionate version of themselves."

I believe that at SABFA education is not just about techniques but about fostering the ability to create the future of beauty. I am committed to sharing knowledge and growing together with everyone.

What is SABFA?

Established in 1986, SABFA is a hair and makeup academy operated by Shiseido, where students can comprehensively learn about beauty. The academy’s faculty includes leading Shiseido hair and makeup artists as well as external creators. It aims to give back to society by sharing Shiseido's long-cultivated expertise in beauty and producing talents with exceptional skills and artistic sensitivity. Many graduates have gone on to become hair and makeup artists active in domestic and international advertising, television, magazines, and fashion shows, as well as experts working in salons.

Official Website:SABFA
Official YouTube:@SABFAHARAJUKU
Official Instagram:@sabfa_official

進藤 郁子 Ikuko Shindo

進藤 郁子 - Ikuko Shindo

SHISEIDO TOP HAIR&MAKEUP ARTIST

She is a hair and makeup artist who incorporates the latest trends into her creations, showcasing her talent in domestic and international fashion shows, magazines, and advertising campaigns while also garnering support from numerous actresses and musicians.