Tadashi Harada Unveils Installation at UNIQLO Le Marais, Paris

Tadashi Harada, Shiseido Top Hair & Makeup Artist, has created a striking installation for the ongoing 25FW knitwear promotion at UNIQLO Le Marais in Paris.

Under the seasonal theme “Revisiting Classic,” Harada designed headpieces that complement the colors and textures of the knitwear. Ten mannequins—five male and five female—are arranged in the highly visible second-floor atrium near the store entrance, presenting a harmonious fusion of fashion, beauty, and space.

This initiative stems from a collaboration first launched at UNIQLO TOKYO in 2020, and continues to expand globally, showcasing the expressive power of artists. Set in the culturally rich Marais district—the heart of Paris and a city synonymous with art—the installation offers a new platform where fashion and beauty intersect.

In conjunction with the display, customers who purchase knitwear receive samples of SHISEIDO / SHISEIDO MEN’s Ultimune™ Power Infusing Serum, providing an opportunity to experience Shiseido’s unique vision of beauty.

Beauty Creation Center actively collaborates with brands both in Japan and internationally.

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