[yoshiokubo] 2026 AW Rakuten Fashion Week TOKYO Report

Teruaki Shinjo served as the chief hair and makeup artist.

Teruaki Shinjo

Rakuten Fashion Week TOKYO was held from March 16 to 21, 2026, and Teruaki Shinjo took on the role of chief hair and makeup artist for "yoshiokubo."

Fall/Winter 2026 Runway Show “BEYOND RUNNING”

The collection proposes “running fashion,” likening everyday life to a long-distance trail. Inspired by the mountain tribe featured in BORN TO RUN, the concept focuses on the image of people running in their everyday clothes. Rather than specialized gear, the aim was to create garments that allow you to run in what you would normally wear.
Real runners appeared in the show, and in the finale, all models broke into a run, reinforcing the spirit of the collection.

Hair & Makeup Concept

A stoic, strong-willed expression.

Makeup:
All models wore mesh sheets inspired by the shape of sunglasses.
For the womenswear looks, eyeliner was applied to intensify the gaze seen through the mesh.
Skin was finished with a natural, healthy glow for a clean and standard look.

Hair:
Each style was tailored to enhance the individuality of the models.
By mixing various textures, the hair conveyed a rough, sporty edge while maintaining a stoic and determined mood.

Hair & Makeup by Teruaki Shinjo (Chief)

Hair: Kouichi Monma, Yuko Terada, Taro Kobayashi, Rei Matsui

Makeup: Madoka Abo, Chihiro Toyoda, Nanoka Toba

●Makeup Items
SHISEIDO MEN Hydrating Lotion Clear
SHISEIDO MEN Power Infusing Serum
SHISEIDO MEN Energizing Moisturizer Extra Light Fluid
SHISEIDO MEN Moisturizing Lip Creator
SHISEIDO MicroLiner Ink

新城輝昌 Teruaki Shinjo

SHISEIDO HAIR&MAKEUP ARTIST

Active in fashion, advertising, and media, he is known for mode-driven makeup that highlights individuality, with a growing focus on men’s beauty.

More about Teruaki Shinjo