Social Contribution Activity Supported by Yoshiko Jinguji: New Styles for Medical Wig®s and Videos on How to Create Them

Yoshiko Jinguji, a top hair and makeup artist, proposes various wig styles, from bobs to short cuts.

Yoshiko Jinguji

Yoshiko Jinguji, a top hair and makeup artist, supervises the medical wig® project called “Wig+” with the desire to contribute to solving social issues. Eight new styles have been proposed, and videos on how to create them are now available on a special page on the website of JHD&C, the distributor of “Wig+.”

※Medical Wig® is a registered trademark of Aderans Company Limited

“Wig+” is a medical wig jointly developed by Shiseido, NPO JHD&C (Jardin & Co.), and Aderans for the purpose of contributing to society, and launched in November 2022. The “wig cutting know-how” provided by Jinguji is a major attraction not found with other medical wigs.

The first five styles shown in the first issue featured a variety of different cuts, but this time, with a single wig, the wig is cut step by step from a bob to a short cut so that the techniques for the variations can be shown. The two main categories are “feminine” and “cool,” and four styles are proposed for each.

Videos showing all the styling techniques are now available on a special page on the website of JHD&C, the distributor of “Wig+” (videos on the first five styles are also available). Please take a look.

https://www.jhdac.org/wigplus_movie.html

Click here to learn more about the 5 styles in the initial release.：Shiseido and Aderans offer their know-how free of charge for the joint development of medical wigs with an NPO.

*Know-how on cutting wigs is provided free of charge.

Comment from Yoshiko Jinguji

It is said that one in two people will be diagnosed with cancer. As more and more people continue to work while undergoing treatment, one of the most common concerns is hair loss. Nevertheless, unfortunately, the number of hair stylists who can handle wigs is quite limited. In response to this major social issue, we wanted to give back to society the skills we have accumulated through research and dealing with customers over a long period of time.

This time, we have released eight new styles with the hope that each customer can enjoy changing their hairstyle when they desire.

We will continue to train hair stylists who can respond to customers' requests, whether it is for natural hair or wigs, and to support those who wish to be free from their hair concerns and be true to themselves.

Feminine Styles

(1) Side parted for a feminine look (uncut)

(2) Layers cut around the face to add lightness

(3) Layers cut in the hair to create a soft, voluminous short bob

(4) Top cut shorter to create a fresh, short hairstyle

Cool Styles

(1) Parted in the middle for a sharp, neat look (uncut)

(2) Both sides cut boldly in a straight line to create a modish look

(3) Hair parted horizontally and cut with one side shorter for a unique look

(4) Hair cut shorter to create a cool pixie style

Related Article

●Private counseling on hair and wigs by Yoshiko Jinguji started
https://hma.shiseido.com/en/info/p20230929_13296/

●Yoshiko Jinguji offered a medical wig, "Wig+," cutting service for model Karen who has alopecia totalis.
https://hma.shiseido.com/en/info/p20230324_10910/

Information　　
●Sold by: NPO JHD&C HP:　https://www.jhdac.org/
●Manufacturer: Aderans HP: https://www.aderans.co.jp/corporate/english/

●Sold by: NPO JHD&C HP:：https://www.jhdac.org/
●Manufacturer: Aderans HP:：https://www.aderans.co.jp/corporate/english/

神宮司芳子 Yoshiko Jinguji

Yoshiko Jinguji has been in charge of advertisings for brands of Shiseido and hair and makeups for many models and actresses. From 2018, she was appointed as executive beauty director of Shiseido Beauty Salon. She is creating the plans for the training of the salon stylists, and at the same time, she also greets customers as a hairstylist at the salon.

She is working on "appearance care" for cancer patients as her lifework.

She had been awarded twice of the Grand Prix at Japan Hair Dressing Award (JHA), which is the supreme award of the hair industry in Japan. She actively works publishing hair makeup books and is a tutor of many seminars. She loves handicrafts and using her knowledge she had collaborated works with handicraft company HAMANAKA Co., Ltd. She advocates handicraft beauty by using handmade accessories for hair arrangements. She is the mother of a child.

Joined Shiseido in 2002. Shiseido Top Hair & Makeup Artist. Graduated from SABFA (Shiseido Academy of Beauty and Fashion.)

More about Yoshiko Jinguji