[EITARO] 2026 AW Rakuten Fashion Week TOKYO Report

Joji Taniguchi was in charge of hair, while Ai Nieda was in charge of makeup.

Ai Nieda
Joji Taniguchi

Rakuten Fashion Week TOKYO was held from March 16 to 21, 2026.
This report highlights EITARO, with Joji Taniguchi serving as Chief Hair Stylist and Ai Nieda as Chief Makeup Artist.

EITARO Autumn/Winter 2026 collection “SEHANAGI“

The theme of the collection was "Sehanagi."
In the brand’s second season since debut, quilted boutis detailing was applied to the back of the garments, symbolizing the accumulation of life experiences over time.
On the runway, models walked in a one-way flow under spotlights, allowing the striking back designs to stand out. Reflecting the idea of looking back on the past, the show also incorporated moments when models turned around mid-walk.

Hair & Makeup Features

Hair
To express the strength of a woman with inner conviction, all models were unified with sleek black bob styles.
Subtle movement and long bangs falling over the eyes created a mysterious mood.

Hair by Joji Taniguchi (Chief)
Teruaki Shinjo, Yuko Terada, Marina Tsukahara

Makeup
The look combined inner strength with femininity, highlighted by a deep bordeaux lip as the key accent.
The eyes featured a softly diffused pale blue-gray eyeshadow, blended broadly and paired with an underline beneath the eyes. Visible through the long bangs, this added to the mysterious atmosphere.

Makeup by Ai Nieda (Chief)
Reiko Ito, Madoka Nakagawa

Makeup Items:
SHISEIDO MicroLiner Ink 01
SHISEIDO TechnoSatin Gel Lipstick 412, 424
SHISEIDO Shiseido Color + Glow Enhancer 08

谷口丈児 Joji Taniguchi

SHISEIDO HAIR&MAKEUP ARTIST

Shares information on collections and trends. Studies meticulously in order to create unforgettable visuals.

More about Joji Taniguchi

贄田愛 Ai Nieda

SHISEIDO HAIR&MAKEUP ARTIST

Draws on trends to create makeup, ranging from natural styling to bold runway looks

More about Ai Nieda