The Shiseido Group’s hair and makeup team is the only in-house team of its kind among Japanese cosmetics companies, with a scale that is rare even by global standards.
Breaking beyond the iconic “RED” of Shiseido, the first-ever web magazine by Shiseido hair & makeup artists, BEYOND THE RED, is now live.
The magazine will feature four issues annually, each curated around a unique theme and centered on exclusive, original visuals that express the artistry of beauty.
Shiseido Co., Ltd. has proposed women’s beauty that goes ahead of the times since the company was established.We reproduced the transition of makeup trend in Japan from the 1920s when westernized makeup was accepted by the general public to the present with a single model by leveraging the fruit of our many years of research on makeup trends.
