The theme of this season's show is “Traces of Everyday Life.” The inspiration came from "wrinkles in clothes." The concept was discovered by chance during rush hour while commuting to work, and the brand expresses "traces of everyday life" based on everyday clothes.
Multiple techniques were used to create orderly and chaotic folds and pleats, and snap buttons and studs are used to bring variations to the styling. The snap buttons make it easy and comfortable to put on and take off.
Digital watches from the 70s and 90s remade into accessories along with Asics sneakers are used to create a retro-modern look.
Show&Event
RAKUTEN FASHION WEEK TOKYO 2024 S/S Vol.2 「Wilsonkaki」「TWEO」
Report on Rakuten Fashion Week Tokyo 2024 S/S "Wilsonkaki" and "TWEO."
- Kouichi Monma
- Madoka Abo
- Yuki Nishimori
The Rakuten Fashion Week Tokyo for the spring/summer 2024 season was held from August 28 to September 2, and during the event, Shiseido hair & makeup artists worked with various brands.
▶Cooperating brands
el conductorH, HEōS, Wilsonkaki, TWEO, CINOH, DRESSEDUNDRESSED, HIROKO KOSHINO, and A BATHING APE®︎
This report covers the 「Wilsonkaki」and「TWEO」 shows.
Wilsonkaki
Hair led by Kouichi Monma, Makeup led by Yuki Nishimori
Makeup
Makeup with accents of red and white paint is applied to flawless skin. White lines are linked to the hair to emphasize movement around the face. Red paint is used to express the details of the clothes, creating an impact that’s wild and strong.
Hair
As with the makeup, the details of the clothes are expressed in the hair. The hair design features an atypical wave around the face, inspired by the wrinkles in the clothing, and a base that’s been tightly arranged.
Makeup by Yuki Nishimori
Hair by Kouichi Monma
TWEO
Hair led by Kouichi Monma, Makeup led by Madoka Abo
TWEO was launched in 2021 by Taiwanese designer Tan Yun Szu. The theme of this season's show, her first show at Fashion Week Tokyo, was "the fracture of."
Makeup
The blush is applied as if she got a suntan, with a gradation of colors like a sunset across the temples. Icy lilac highlighter is used as a point of emphasis to create a fragile impression.
Hair
Here you can see a knot-style hair design with a clean base and nape points and a minimalist finish with natural textures inspired by the modern oriental style.
Makeup by Madoka Abo
Hair by Kouichi Monma
門馬 宏一 Kouichi Monma
SHISEIDO HAIR&MAKEUP ARTIST
Shares the techniques and fun of beauty through a range of activities. “I want to boost the social standing of beauty”
阿保 麻都香 Madoka Abo
SHISEIDO HAIR&MAKEUP ARTIST
Manages the analysis of beauty trends. Renowned for developing products and creating hair and makeup based on fashion trends
西森 由貴 Yuki Nishimori
SHISEIDO HAIR&MAKEUP ARTIST
Specialises in makeup for fashion and music. “I want to create Japanese hair and makeup looks for the world”