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[tanakadaisuke] 2024 AW Collection at RAKUTEN FASHION WEEK TOKYO Report
Shiseido Chief Artistic Director Hirofumi Kera was in charge of the direction.
- Hirofumi Kera
- Ikuko Shindo
- Ai Nieda
Rakuten Fashion Week TOKYO" was held from March 11 to March 16, 2024, and Shiseido hair and makeup artists cooperated with various brands this season.
Cooperating Brands
CINOH, DRESSEDUNDRESSED, tanakadaisuke, MIKIOSAKABE, MURRAL, Queen & Jack, MARIMEKKO, FUMIE=TANAKA, YUKI TORII, HEōS
This article covers the [tanakadaisuke] collection.
tanakadaisuke 2024 AW Collection at RAKUTEN FASHION WEEK TOKYO
About Hair&Makeup Direction
“The designer, Daisuke Tanaka, told us, " I wanted to change the dark worldview of tanakadaisuke a little and make it look like a toy box, with twinkling stars.’ I proposed that we use rhinestones and bijoux as accents for the hair and makeup.
The show venue also has sequins falling from the ceiling, so I tried to create a bold yet delicate expression that would not be too fairy tale-like and would not destroy the world view of tanakadaisuke." (Kera)
About Hairstyle Details
The overall styling is based on a sense of "heaviness," and is finished while keeping an eye on the overall balance so that the bijoux on the hair and the rhinestones on the face are linked to the fashion items.
The design is rich in variation, with styles that match the individuality and styling of each model, including a walking style with beads, hair tied up, and rhinestones on the forehead in the style of a head accessory reminiscent of a tiara. (Shindo)
About Makeup Details
Taking in the designer’s intentions, the makeup was decorated with an abundance of bijoux and rhinestones, not only on the face, but also on the neck, chest, navel, back, and other parts of the body. The nails were also colored with glitter gradients, adding an element of "sparkle" to every detail to unify the world view. (Nieda)
Fashion brand site:tanakadaisuke
計良 宏文 Hirofumi Kera
SHISEIDO CHIEF ARTISTIC DIRECTOR
An artist who is constantly receiving offers from many top creators for his rich expressive ability and overwhelming level of perfection. The first hair&makeup artist to hold a solo exhibition at a public museum in Japan for his activities that revolutionize the concept of hair and makeup.
進藤郁子 Ikuko Shindo
SHISEIDO TOP HAIR&MAKEUP ARTIST
Gives inspiration to the fashion-conscious generation with hair and makeup that incorporates Tokyo trends.
贄田 愛 Ai Nieda
SHISEIDO HAIR&MAKEUP ARTIST
Draws on trends to create makeup, ranging from natural styling to bold runway looks