[FUMIE=TANAKA] 2024 AW Collection at Rakuten Fashion Week TOKYO Report

“Leading up to the show, we discussed the idea of using natural hair and makeup styles to set a mood fitting for the venue and collection. We proposed classic styles that would be natural for people living in that era but that also express the ‘now.’ During the show, we suggested a Gibson Girl* style that wasn’t overly curated and looked like it was created by the models themselves, based on the wishes of designer Fumie Tanaka, who we worked with for several seasons to create the collection.” （Shindo）

*Gibson Girl: The personification of the feminine ideal of physical attractiveness in Western Europe and America from the late 19th to the early 20th century as portrayed in the illustrations of Charles Dana Gibson . The iconic body shape was voluptuous yet tall and slender with S-shaped curves and a signature long, curly hairstyle piled on top of the head in a bouffant, pompadour, or chignon.

“I created variations by working with the different hair lengths and textures while keeping in mind that all of the models were from the same time period. Models with shorter hair lengths needed careful attention to create volume, and I was also mindful to leave in some frizz to avoid making the hair look too neat. I think we were able to create a sense of unity in the overall atmosphere and style." – Shindo

“Considering the Gibson Girl hairstyle, I kept the makeup subdued and balanced so as not to look too chic or too retro. The skin was lightly sheer and matte and the eyes were left with a natural look. All of the models were wearing red lipstick, but to avoid making them look too uniform and drab, I layered a fluorescent, luminous color to give them a 'fresh red' look. By adding saturation, I was able to achieve an impression that wasn’t too elegant.” （Shindo）