For the Autumn/Winter 2024 trend, we are updating the “Makeup with the center of gravity at the bottom”that continues to be popular, especially among Japanese Generation Z, by adding volume below the eyes and filling in the cheek. We propose “Bitter Romantic Makeup,” which incorporates a hint of ‘Poisonousness’ look that has emerged as a new sign in the makeup collections.
![[Autumn/Winter 2024 Japanese ｍakeup trends] "Bitter Romantic Makeup” that mixes romance and a little bit of ‘Poisonousness’](https://hma.shiseido.com/wpss/wp-content/uploads/2024/07/2024-07-22_11-41-00_434103.jpg)
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[Autumn/Winter 2024 Japanese ｍakeup trends] "Bitter Romantic Makeup” that mixes romance and a little bit of ‘Poisonousness’
Autumn/Winter 2024 makeup trend was proposed by Shiseido hair and makeup artists.
- Madoka Abo
- Yuki Nishimori
- Yuko Terada
- Rei Matsui
At the Shiseido Beauty Creation Center, hair and makeup artists, who work at the forefront of trends, analyze makeup trends based on the latest fashion collections such as the Paris Collection and Tokyo Collection, domestic women's magazines and SNS trends, and interviews with leading fashion designers. Based on this research, we provide information on “seasonal makeup” every season.
“Bitter Romantic Makeup” - Main Look
Makeup: Rei Matsui / Hair: Madoka Abo
The “Bitter Romantic Makeup” mixes romance with a hint of ‘Poisonousness’, with “eye makeup” and “blush” being the key points.
Eye Makeup
By choosing colors that make the most of your own skin's redness and complexion, you can create a sense of presence around the eyes without straying away from your skin tone.
Blush
By blending a light-colored blush in broad strokes to the upper and center parts of the cheek, and then applying a blush of a brighter color over the starting point to create a subtle gradation of color that seems to emanate from within, enhancing the romantic look.
“Bitter Romantic Makeup” - Adult Look
Makeup:Yuko Terada / Hair:Yuki Nishimori
For those who want to subtly incorporate trendy makeup, we recommend adding transparency and luster to add “softness” to the look. There are two points that have been changed from the main look.
Blush & Highlight
A change to a three-dimensional blush with a highlighter layer that brings sweetness and suppleness.
Eye Makeup
A change to translucent items to create a natural low visual weight makeup.
Click here to see the press release showing “HOW TO” and the “cosmetics used”_Press release here:：click!
阿保 麻都香 Madoka Abo
SHISEIDO HAIR&MAKEUP ARTIST
Manages the analysis of beauty trends. Renowned for developing products and creating hair and makeup based on fashion trends
西森 由貴 Yuki Nishimori
SHISEIDO HAIR&MAKEUP ARTIST
She is responsible for analyzing trends, and she is skilled at expressing things by applying the knowledge she gains from that to hair and makeup. “I want to propose hair and makeup of Japanese origin that is inspirational globally."
寺田 祐子 Yuko Terada
SHISEIDO HAIR&MAKEUP ARTIST
Manages beauty trend analysis and collection hair and makeup.
松井 怜 Rei Matsui
SHISEIDO HAIR&MAKEUP ARTIST
Next generation artist with a talent for set hairstyles.
[Spring/Summer 2024 Makeup Trends] “Numarase” makeup with hints of sweetness and color - by degree of sweetness -：Click!