For the opening ceremony held on April 12, Hirofumi Kera served as the overall hair and makeup director for the performance programs "Heartbeat," "Festival," and "Physical Twin Symphony." A team of 28 Shiseido hair & makeup artists, along with graduates from SABFA and instructors from the Shiseido Beauty Academy, worked together to handle all the hair and makeup for the performers.
Show&Event
Hair and Makeup Technical Support at Expo 2025
Opening Ceremony, Opening Program "Physical Twin Symphony," Signature Pavilion "Dialogue Theater - Sign of Life -"
- Hirofumi Kera
At Expo 2025, which opened on April 13, 2025, the hair and makeup team from the Shiseido Beauty Creation Center has provided technical support in various forms.
Shiseido's cooperation in hair and makeup for EXPO2025: Behind the Scenes
The opening program "Physical Twin Symphony," which took place from April 13 to 20, showcased the beginning of the Osaka Kansai Expo. Hirofumi Kera again served as the overall hair and makeup director, with Shiseido hair & makeup artists and SABFA graduates responsible for the hair and makeup of performers.
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Additionally, at the Signature Pavilion "Dialogue Theater - Sign of Life," produced by filmmaker Naomi Kawase and sponsored by Shiseido as a silver partner, Shiseido hair & makeup artists developed makeup to match the uniforms worn by the attendant staff and provided makeup training for them.
For more details, please visit: Makeup Collaboration for the World Expo 2025 Signature Pavilion “Dialogue Theater: Sign of Life"
The Beauty Creation Center will continue to provide hair and makeup support for various events in the future. For work inquiries, please contact us through the “CONTACT” page.
SABFA：https://sabfa.shiseido.co.jp/
Shiseido Beauty Academy：https://academy.shiseido.co.jp/
計良 宏文 Hirofumi Kera
SHISEIDO CHIEF HAIR&MAKEUP DIRECTOR
An artist who is constantly receiving offers from many top creators for his rich expressive ability and overwhelming level of perfection. The first hair&makeup artist to hold a solo exhibition at a public museum in Japan for his activities that revolutionize the concept of hair and makeup.
Hair and Makeup team members (in Japanese alphabetical order, with titles omitted):
Madoka Abo, Reiko Ito, Miyako Okamoto, Nozomi Onda, Yumiko Kamada, Kumiko Kurogi, Taro Kobayashi, Toyoyoshi Shinotsuka, Ikuko Shindo, Sayuri Sudo, Keiko Sunakawa, Rena Takeda, Joji Taniguchi, Marina Tsukahara, Yuko Terada, Nanoka Toba, Chihiro Toyoda, Madoka Nakagawa, Jun Nakamura, Natsuko Nakayama, Ai Nieda, Sachiko Hayashi, Yuka Fukano, Mikiya Fujioka, Rei Matsui, Mizuki Mitsubayashi, Kouichi Monma and Nobuko Yamada.
Shiseido Beauty Academy
Noriko Okubo and Ryo Matsuoka.
SABFA graduates
Kazuki Ito, Hironori Irie, Yoshikatsu Ota, Sayaka Onishi, Asami Kawai, Satoko Kawamura, Norihiko Shibayama, Yusuke Shimada, Masaya Sengoku, Megumi Sogame, Tatsuya Takagi, Mizuho Dobashi, Mayo Nakada, Hiroko Hase, Eri Hata, Hiromi Bito, Mika Horita, Hiroki Matsuki, Yumi Miura, Keiji Mikawa, Kaori Mochizuki and Shigeko Yamazoe.